Tác động của các hoạt động ESG ngân hàng đến quyết định lựa chọn ngân hàng của doanh nghiệp FDI tại Việt Nam

Abstract

This study investigates the impact of ESG banking practices on the banking selection decisions of foreign direct investment (FDI) enterprises in Vietnam, while also examining the regulatory role of the FDI origin region. The study uses a primary survey of 354 CFOs and chief accountants of FDI enterprises stratified by origin region (EU, East Asia, and ASEAN), and analyzes the findings using partial least squares structural model (PLS-SEM) on SmartPLS 4.0. ESG banking practices were the strongest influencing factor on selection decisions (β = 0.417, t = 8.881, p < 0.001, f² = 0.247), followed by service quality (β = 0.209), brand reputation (β = 0.200), and digital capabilities (β = 0.090). The hypothesis of regional regulation of FDI origin is not supported (β = -0.049, p = 0.162), reflecting a trend towards global convergence in ESG criteria regardless of geographical origin. The study contributes empirical evidence on the role of signaling theory and institutional pressure theory in the context of ESG in the banking sector of emerging markets.